packaging

What's on the Front of Your LEGO® Set?

I recently reviewed #60233-1: Donut Shop Opening and I commented that the box did not include the set name when I originally posted the review. I found that to be quite odd as the name of the set is always on the front.

Fast forward a few weeks and I received a shipment from Amazon.com in the US which included #75957-1: The Knight Bus. The box came with a sticker on the left side with the usual information I always see on sets. If you look at the second picture I posted, you can see what it normally looks like. It took me a bit to put it together, but the one on the left was not produced in LEGO’s North America factory. Apparently US sets have all of the information while sets in Europe do not have the name and piece count. Like the #60233-1: Donut Shop Opening set I purchased from Smyth’s in Germany, the set I received from Amazon.com was made elsewhere (Europe or Asia), a sticker was added to meet the US rules, and it was sold at Amazon.com. That must be how LEGO is trying to fix its supply chain with the Mexico factory shut down due to COVID-19.

75957_sticker.jpg
75957_no_sticker.jpg

I have a few sets here that I purchased at Smyth’s in Germany. I wanted to do a check to see if they all were like that. First off, some architecture Skyline sets…

architecture.jpg

For comparison, here are two versions below. The North America versions have the piece count and let you know that it is a building toy. Which if you’ve seen the first LEGO® Movie, you know that it is not a toy. It is “actually a highly sophisticated inter-locking brick system.”

shanghai.jpg
las_vegas.jpg

Here’s #75276-1: StormtrooperTM Helmet purchased from Smyth’s in Germany. In looking it up, the North America version has the piece count and the abbreviation in Spanish. Then it says it is a “Building Set” in English, French, and Spanish.

storm_trooper.jpg

One last one… this one was also purchased from Smyth’s in Germany and it is #10254-1: Winter Village Train. It looks very similar to the North America packaging per what I could see on Brickset.com. The North America version says “Ages/edades” above the 12+. This set picture has pieces abbreviated in English, German, Spanish, and… I’m not sure what “db” is. Anyone? The North America version just says “pcs/pzs.

10254.jpg

So there you go… If you’re in the US, pay attention to any new sets you get to see what the packaging is like. Your set may have traveled a lot farther than you’d think. I haven’t done a deep dive of the instructions or any of the other markings. Has anyone else noticed any differences?

Happy building!