Do We Really Need this Ad Campaign?

LEGO® kicked off the “Rebuild the World” campaign in 2019 and has continued it into 2020. They recently put out a new commercial. If you’re reading this post, odds are you don’t need the commercial to be enticed to buy LEGO® products. Does the rest of the public need it?

My personal opinion… Don’t make the commercial and knock some price off a few sets with the money you saved from not making the commercial. That’s just me though. What do you think? Is this an effective ad campaign? Does this really get people to buy more LEGO® products.

Here’s the most recent ad from November 2020 if you haven’t seen it…