I haven’t done this before so we’ll see how it goes… I’ve decided to write an editorial piece capturing an opinion that I’ve formed as of late after scouring the LEGO fan pages. Specifically, I’ve been following the recent release of the new UCS Imperial Star Destroyer Set (#75252-1). I had a blast building #75192-1: Millennium Falcon and news of the Imperial Star Destroyer set release caught my attention. Thankfully, the fan media has their set reviews ready to go soon after release. From the sites I look at, there were Imperial Star Destroyer reviews on Brickset.com, Eurobricks, and on YouTube, Beyond the Brick had a video review.
I’m trying to decide whether I want to save up my VIP points to buy a Star Destroyer set. The reviews have been helpful in pointing out things I wouldn’t even consider. They’ve highlighted the less than stellar minifigures included, the lack of internal designs unlike the Falcon, points where the design lacks detail, and the mere challenge of trying to display a model this large somewhere. They’ve also highlighted the positives like the cool “greebling,” the built in carrying handle, the intricacy of the various angles formed, and some of the many cool details. To be honest, I have not decided one way or another whether I want to take the plunge or not.
Onto the meat of the discussion… I am glad LEGO sends out free copies of the sets to various LEGO fan media influencers. It works out great for them to get reviews published right as a set releases for sale so the rest of the fan community can get an inside look at the set. It’s a smart move on LEGO’s part and they probably see more benefits by giving away a bunch of sets for free than they do by giving up sets. Also to be fair, all of the reviewers acknowledge that they have received a free copy. For example, Brickset says “This set was provided for review by The LEGO Group but the review is an expression of my own opinions.” But are we in the fan community getting true reviews? Many of the reviews have a comment about the set being expensive, but it seems like it’s worth it to buy. However, they didn’t actually buy it. How can they make an assessment like that? I almost feel like I need to wait and find someone who as actually spent their hard earned cash to buy this before I accept any decisions on price. Don’t get me wrong, I would love it if LEGO sent me free sets to review (hint, hint… if someone from LEGO is reading this…), but I don’t think I could make a fair assessment on the price LEGO picked for a set without actually paying for a set. Often times, that’s why my reviews are much later as I tend to wait for sets to go on sale before buying them.
I don’t mean to stir up discontent among the community. I think LEGO is doing a great thing by sending sets to the community to review. I appreciate and thank the fan media for taking the time to create videos, post professional quality photos, and assess sets from the prospective of a fan builder. My recommendation going forward is to continue with this process. I would also suggest that we as a fan look into finding ways to assess the price that are more objective. We have the somewhat meaningful price per brick. I have seen price per pound used as well. The Star Destroyer is also compared in price to the Falcon which I’m not sure is 100% accurate either. What else is there? Any ideas on how to make this process more transparent?
Thanks for hearing me out. Happy building!