Back in 2016, I wrote a post with some references for where you can find LEGO at a discount. It's time for a update.
LEGO Shop @ Home: Buying from the source can sometimes be a good deal. This however is not always the case. For most of the year, they throw a lot of sets up for sale that they weren't able to sell. There are a few key times however. The Star Wars set sales during the May the Fourth sales and the Brick Friday Sales offer some great deals. Often they throw a few other sales in there, but you need to pay attention to them. If you get on their mailing list, you can get notices of when they are coming up.
BrickSet.com - Amazon.com deals in the US: Amazon has kept a good deal of discounts on sets. If you pay attention, they have a great deal of some of the main lines (CITY, Friends, Star Wars, etc.) at a 20% discount. As they approach Christmas time, they often increase sales to include discounts of 30% or more. It's definitely worth it to check this site out before buying a LEGO set to see if there's a discount. BrickSet used to have a Walmart sales site, but that one has since been shut down.
BrickPicker.com: As mentioned last time, BrickPicker is more of a resource for those who collect, invest, and sell on the secondary market. It focuses on LEGO sets that have long since retired and where people are willing to pay big money for some of the rarer sets. They do show some current discounts on Amazon in various countries and if you follow the forums, you can see what deals people are finding at some of the big brand stores.
Walmart and Target: Both of these retailers have either pushed all of the fan sites to take down their sales searches or people took them down on their own. I'm not sure what happened, but I have yet to find an easy way to find the LEGO deals at these stores. Has anyone found something useful out there? If so, please let me know.
Ebates.com - Okay so this is not a way to save money buying LEGO in a direct way. However, there are a few ways you can take advantage of it. For those of you not familiar, Ebates is a website where you sign up, go to the website before you shop, and then Ebates and you get a cut of the total sale when you are done. If you sign up, you get spam emails every day. The good news is, you can use it to buy LEGO. LEGO Shop @ Home is currently (as of 30 March 2018) offering 2.5% cash back. You place an order, they hold onto 2.5% of the sale, and then they return it to you in quarterly payments. You can receive a check or link it to your PayPal account. Before Christmas time 2017, Ebates had a 7.5% cash back deal on LEGO Shop @ Home. Combine that with Double VIP points and it was a pretty good deal! Also, you can share their site with friends and get a $25 referral payment. The link I placed is just to the site and not an attempt to get the $25 referral payment out of you. Amazon.com and Walmart are linked to Ebates too, but often they are linked to specific categories of products. I have yet to see them give cash back for toys.
One final note is not related to discounts, but finding those hard to find sets. Right now, it has been a challenge to buy the Millennium Falcon (#75192). There are a number of websites out there that help you track inventory. I have been watching zoolert.com. You can set it up to track a product and get notifications on availability and pricing. For the Falcon, it shows availability (or lack thereof) at Walmart, Target, Toys R Us (for a bit longer), Lego, Amazon.com, and EBay. It does not show BrickLink.com or other LEGO secondary market sites. If there is a set out there that you are looking for (maybe the Falcon), it may be worth it to use a site like this one.
What else am I missing? Feel free to comment on any sites I'm not aware of or you can email me here.
I'm not an affiliate to any of these sites and I am not paid to endorse any of them. If you want to support Bricks for Bricks, please check out my BrickLink store.