Maybe I’m the minority, but I don’t watch a lot of TV anymore. I also don’t have Netflix or any other kind of streaming service so that probably puts me deep into the minority. Usually when I watch things, it is on YouTube. Back in the day, the content was pretty awful, but today there are a lot of folks out there putting a lot of effort into making some great content. That includes all of our brick based friends. A few months back, I highlighted Beyond the Brick and the great work that team is doing to put out some LEGO related content. Well the team there recently celebrated reaching over 500,000 subscribers. They did a number of videos to celebrate the milestone. One in particular that interested me talked a lot about the business aspects of their channel.
I linked it below… What an attention grabbing title though, right? How much money do they make? I won’t spoil it for you, but John Hanlon goes through their YouTube stats to show how many visitors they get and shows you the top videos they have for making money. I appreciate his honest and open opinions about what they are doing and what he still isn’t sure about yet. If you are thinking about setting up a brick based YouTube channel, definitely find 30 minutes to watch this video. Bring a pad of paper and a pen to take notes as he gives some good points. Some key points that I came up with based on watching his video:
-You are at the whims of YouTube and their algorithms. What works one day may change if YouTube changes how they run things.
-Keep putting out consistent good content. Some will bring you money and some won’t.
-Just because you have subscribers doesn’t mean they watch the videos. Most watchers find Beyond the Brick through YouTube’s recommended videos.
-Ads increase right before Christmas. Can you guess why?
-Your revenue will fluctuate. It’s good to have other sources of revenue. Beyond the Brick has regular sponsors. This year it is Brickmania. Last year it was BrickLink. They also sell merchandise and use affiliate marketing.
-Your expenses can get high so be ready.
-They pay a lot in taxes. From experience, my NLS had a business and having a good CPA really helped us as the CPA gave us some good tips for how to lower our taxes. Definitely keep it in mind if you are going to get serious about a brick business (my opinion anyway).
One more useful video if you’re looking to start a Brick YouTube Channel. Boone Langston is a newer member of the Beyond the Brick team and in this video he interviews Jang of Jangbricks for over an hour. If you don’t know Jang, he has been running a YouTube channel for quite some time and has amassed over a million subscribers. Jang goes into the origins of his work and some of the things he has done over the years. I have yet to write a post on Jang, but he is known for providing video reviews of just about every set out there. The video is rather long and I will admit that there were some parts I skipped over, but there is some really good advice as well. Here are a few lessons learned I pulled away from the video:
-Take the time to make sure you are producing quality material. That includes the right lighting, sound equipment, and video equipment. I will fully admit that my pictures on this site need a lot of work.
-Respond to your fans. Answer questions they post.
-Monitor comments and make sure they are in line with your standards. Jang wants to be family friendly and he is quick to remove posts where people are offensive.
-Get feedback from your viewers and try to make changes based on what they want.
-If you are going to review every set, figure out what to do with your sets when you are done. There is no need to collect everything and be a hoarder.
-Your channel is not going to be super successful over night. It’s an evolutionary process to become popular.
-Having a dog in the video is a good distraction for the boring parts
So there you have it. I hope they were helpful. If you can think of any more useful videos on setting up a YouTube channel or more specifically a brick based YouTube channel, post them in the comments.
Happy building!