If you park at the parking garage and walk to the LEGO® House, the entrance you will take is by the yellow steps outside. Underneath those steps is the LEGO® Brand Store inside. It’s like every other brand store in that there are a lot of sets and pick-a-brick. There are a few differences, but before we get into them the top of the store has a brick built background with minifigures and other characters built out of brick. They are depicting various scenes and some minifigures that have appeared in the past. The Shakespeare minifigure appeared in the first LEGO® Movie. The female minifigure next to the deer looks very similar to the girl found in series 10 of the collectible minifigures (without the shades).
Another picture of the creation above and then underneath the entrance to the store you can see a history of all of the logos. I did a poor job fitting them all in so you can’t see the first or last one, but you get the idea.
This store has a Mosaic Maker. I failed to spend a lot of time reading everything or to see the price. Online, it is advertised as being $129.99 for a 15”x15”, 5 color mosaic with 4,500 pieces. I didn’t see anyone use this while I was there and if you go to LEGO’s website, Billund doesn’t show up when you go to book online.
The store was pretty well stocked. I didn’t go around and get pictures of everything, but the recent Ideas sets were there and the Creator Expert line was well stocked too. There wasn’t too much out of the ordinary although I did catch a few LEGO® Education sets which I don’t normally see in the brand stores.
The store had a this build in it. The label says that it is a fan build not available for sale at the store, but it doesn’t say who made it or if it depicts anything specific. You’ll notice some pick-a-brick containers by the fan build. Unlike most stores that have a wall, this one has them spread out. I think it is because the back wall is actually the yellow steps on the front of the building. I did not get a pick-a-brick bucket, but a skim through showed some decent parts available. They had the newer plant piece available in stock which I would have added to my bucket.
Also they had a large scale Garmadon figure in the store. They weren’t highlighting anything specific about Ninjago and this minifigure is not in front of the Ninjago sets, but it’s always fun to see what sorts of things they build. In the background you can see a large 2x4 red brick. Other than those, that was it for decorations outside of the ordinary. To be fair, if you wanted to see more awesome builds, just go another 100 feet or so into the LEGO® House.
The store sells a bunch of LEGO® House swag to include mugs, t-shirts, minifigure key chains, and a book about the LEGO® House. My NLS got a minifigure and I got some of the exclusive sets (which I’ll cover at another time). The only other set I saw that you can’t get everywhere was #40305-1: LEGO Brand Store. It was out of stock and the employee said they would be getting a shipment in the day after I left. I was disappointed, but given the exchange rate today, 230 DKKs comes out to be $34.40. If you look on Brickset.com, it says the price in the US is $24.99. So I’m glad they were out of stock because I would have paid an extra $10 over buying it from a Brand Store in the US.
Overall it was a good store. They had a good selection of sets in stock and the store employees were helpful. I did not go around comparing prices too much so I can’t tell you if it’s worth it to buy sets there or not. Definitely check the exchange rate if you are there and see if you should just wait to buy in the US.
One note about buying LEGO sets in Europe… the VAT or Value Added Tax is added into the price already. This is unlike the US where sales tax is added on at the register. Some areas in Europe have places where you can get a form at the store and turn your receipt and form in at a location at an airport before you leave to get reimbursement for paying VAT. The store there has signs mentioning that VAT savings so it might be something to look into if you fly to Billund.
Obviously the big draw for LEGO® fans is the LEGO® House exclusive sets. I will capture #21037-1: LEGO House, #40366-1: LEGO House Dinosaurs, and #4000026-1: LEGO House Tree of Creativity in individual reviews.
