The Downsides of Amazon!

A word of caution if you plan to buy LEGO sets from Amazon.com (in the US).

I placed an order for some LEGO sets through Amazon.com and then through LEGO Shop at Home and both of them arrived on the same day.  When I opened the two, I was shocked to see the differences in the two packages.

The package on the left is from Amazon.com.  I ordered three LEGO Star Wars sets.  As you can see they arrived in a fairly large box and there was a small sheet of brown paper tucked in with it.  There was a large amount of open space in the box where the sets could shift around during shipment.  I was thankful to see that the sets were not damaged when I opened the package.  The previous two orders I've had from Amazon.com with large LEGO sets have suffered damage and have required me to send them back for a new set or to just deal with having a damaged box in my store.

The package on the right is from LEGO.  You can barely even tell that it is the new modular building, the #10260 Downtown Diner, is in the box and you can see the 60th Anniversary Lego set (#40290).  The team at LEGO packaged it up good with a lot of air packs to make sure there was no damage.  The sets arrived in great condition as they always do.  

packaging_comparison.jpg

So why is this?  I checked in with a friend who spent some time at Amazon and learned why.  My thought was that some worker didn't seem to care or maybe Amazon is trying to save money by not using as much packaging.  I was wrong on both accounts.  From what I learned, everything is automated.  The items are picked by robots off of shelves and the computers tell workers at the very end what box to use.  There are then machines that spit out the appropriate amount of tape and the packaging to use.  So workers don't even have a choice.  They take the materials they are given, package them, and send the box on its way.  

My question was, wouldn't they be concerned about items getting damaged and having to deal with returns?  Well the goal is speed.  Get the packages out as quickly as they can.  Amazon has such a huge volume of orders that they can't take the time to carefully package items.  

LEGO... well I don't know anyone who works at LEGO.  My guess is that they are interested in sets arriving in good condition.  They don't want to pay for returns and they know that they have fans who are interested in collecting sets that arrive with boxes in good condition.

So some advice...
     -If you want to buy sets in good condition for the purpose of collecting, I recommend
     buying them directly from LEGO unless you can pick them up from a store in person.
     -While Amazon often has some great deals on sets, buy from them only if you plan to build
     the set and don't care what the box looks like or if you don't mind a set arriving damaged.
     -Amazon has a great return policy, but keep in mind that you might not always be able to
     get a replacement set.  You can always get your money back, but I have had a number of
     occasions where they would not offer me a replacement set based on the price that I paid.  I
     could buy another set, but not at the same price.

What are your thoughts?  Do I have Amazon completely wrong?  Does LEGO not care as much as I think they do about damage during shipping?  Is it really just UPS or FedEx or the USPS damaging boxes along the way?