I recently had the opportunity to visit the LEGO Brand Store in Cologne, Germany. Most US LEGO Brand stores I have been to are in malls. This one is in a pedestrian only shopping area. Here’s a picture of the outside.

The front window highlighted a bunch of the new sets out there. From left to right there’s the Vestas Wind Turbine (#10268-1), the James Bond™ Aston Martin DB5 (#10262-1), the Technic Bugatti Chiron (#42083-1), Voltron (#21311-1), and finally the Pop Up Book (#21315-1). I found it interesting that the sets are all some of the larger new ones with only one selling for less than $100. Two of them are from the Ideas line and then two are from the Creator Expert line. These are sets geared towards an older audience. It’s interesting that they are not highlighting Star Wars or other sets geared towards kids since I visited in December 2018 (right before Christmas).

The inside looks like many of the LEGO Brand stores that I have entered in the states. We were greeted by a store worker (speaking German) who gave us a December 2018 store calendar and a LEGO comic book. He asked if my little guy wanted a copy (at least I think that’s what he said) and I responded that he was too little (in English). And you could see that he felt bad for spending that time talking to us in German when we had no idea what he was saying. Poor guy.

The store seemed well stocked and I didn’t see a whole lot of differences in sets being offered in the US. There were a few that I know aren’t on Shop @ Home, but not being near a LEGO Brand store in the US, I don’t know if maybe those sets are being offered at stores only. They were:

-#40251-1: Mini Piggy Bank - a freebie with purchase in the US during the July 2017 season, but available in Europe (according to Brickset) since 26 October 2018 for €14.99.
-#40222-1: Christmas Build-Up - a freebie with purchase in the US back in October 2016, but available in Europe since 3 October 2018 for €9.99.
-#5005156-1: Gingerbread Man - Brickset said you could get it in the US with a purchase in December 2016 and at LEGO Brand stores in the US for 2017 and again they are selling it in Europe and have been since 3 October 2018 for €4.99.

I also looked to see if there were sets available that are no longer available in the US. My only comparison is Shop @ Home. Sets may still be available at US LEGO brand stores or at other retailers like Walmart or Amazon.com. While I didn’t capture everyone of them, there were a few that stood out to me…

-#10253-1: Big Ben - This set just recently went out of stock after a sale on Shop @ Home in the US. It was readily available for €219.99 (compared to $249.99 in the US). At the going Euro to Dollar rate at the time of this posting it works out to almost exactly the same price. Since that price includes Value Added Tax (VAT) and buying it in the US, the price does not include sales tax, it is actually better to get it in Germany (unless you picked it up on sale during the Brick Friday sales)
-#10259-1: Winter Village Station - This set shows out of stock at Shop @ Home in the US as well, but was readily available in Cologne

The pick-a-brick wall had a lot of options. The pricing was €9.99 for the smaller container and €17.99 for the larger container.

Lastly, LEGO Brand Stores often have builds in them. This store included a fan build and a LEGO designer build. The fan build was placed in one of the glass covered boxes around most stores. Most of the boxes in this store had LEGO set builds in them, but one had this fan build of a Christmas scene in a town.

The other build in this store was actually out of Duplo. It was a steam train engine and it was big enough for most younger kiddos to poke their heads into. To get some of the detail like the number on the front, they used System bricks. I think it’s always cool to see some of the bigger sized builds.

So there you have it… not a lot of difference between US LEGO Brand stores. No major sets on sale that aren’t available in the US or weren’t available at some point. And while I didn’t do comparisons on all of the prices, if you factor in sales tax in the US and the exchange rate the pricing isn’t completely awful. If you find yourself in a German LEGO Brand store, pop in for a look!

Happy Building!