Turning Your LEGO® Bricks Hobby into a Business

If you’re a nerdy AFOL like me, you probably think it would be great to get paid to build with LEGO bricks all day. Maybe you’re a great builder and could go work in Billund designing sets or at one of the theme parks. Or maybe you’re like me and your building skills are just average. As far as I know, the LEGO Group isn’t looking for mediocre to average builders. Maybe I could be a janitor at the LEGO House?

Besides working for the LEGO® Group, a number of fans have turned what they do as a fan into a full time business that pays their bills. I’ll bring up a few of them here and if you know of more, please let me know in the comments or email me at store@bricksforbricks.com.

Beyond the Brick: I posted about this YouTube channel here. My post has a link to an interview of them where they spend some time talking about how they turned traveling around the world to visit LEGO conventions, theme parks, and other events into a full time business that pays the bills. Pretty awesome if you ask me.

Brickset: If you haven’t been to brickset.com and you’re an AFOL, where have you been? Huw Millington decided in the late 1990s that there needed to be a database of all of the LEGO sets out there to include special edition sets and those sold in limited markets. It has since expanded to minifigures and individual pieces as well. Along the way he found that he could add advertising to his site and he used affiliate marketing (you buy LEGO from amazon.com and he gets a cut of the sale if you link through his site) as well. Once it started paying the mortgage, he quit his job and ran the site full time. There are a number of interviews with Huw online. I watched one from Beyond the Brick here. This one is a few years old and there are some newer ones so check around.

Brick 101: Another YouTube channel… this one is run by fan Dave Pickett. To be honest, I hadn’t heard of this channel until I stumbled upon a video he posted. Dave gave a talk at Bricks by the Bay 2018 about how he turned his love of LEGO and animation into a full time gig. You can watch the video here. He has videos where he explains how to build various creations, he reviews sets, and he does some animation work. He also does some work for non-LEGO toy companies… GASP!!!! (from the purists out there) The video is about 45 minutes long, but it’s interesting to see how he made it work.

The big recurring theme I saw from all 3 of these businesses I mentioned is that their success did not happen over night. It took all of them a few years to turn their hobby into a business. I’m not saying that there aren’t overnight successes out there, but something to keep in mind if you plan to be a full time brick fan starting tomorrow.

I only selected 3 to talk about here and I realize I’m missing a lot of people. I know there are folks that run BrickLink, EBay, BrickOwl, and other stores full time selling sets, pieces, minifigures, and other LEGO related items. I’m sure there are others out there too that Brick full time and don’t run stores. I will look to do an update to this post in the future with some others I find out there who went from hobby to business. In the meantime, happy building!

Another Way to Stay Engaged with Bricks - "Beyond the Brick"

Back in September 2018, I wrote about my favorite Brick podcast called “The Bricks King Podcast.” You can read my post about it here. I found the podcast to be a great way to keep up with my LEGO addiction while doing other things like driving or chores around the house. In my search to find even more, I looked for video options. And let me say, thank goodness for the invention of on demand content. YAY! Sites like YouTube are full of folks who post videos about their LEGO addictions, review sets, and provide information about the hobby. My favorite Brick inspired channel on YouTube thus far has been Beyond the Brick. Apparently many others are fans too as they have many hundreds of thousands of subscribers.

“Beyond the Brick” was started as an audio only podcast by LEGO fan Joshua Hanlon in November 2011 as his “About” page states. He has long since moved to YouTube and now runs this channel as a full time job. If you go to his videos page, you’ll see that he is releasing new content just about every day. Having watched some of Josh’s earlier videos you can see that he’s come a long way since his early days. His interviewing skills have gotten better and he’s done a better job editing videos as well (in my opinion). You can tell that he is getting good at interviewing LEGO fans who can often be introverts who don’t like to talk to audiences on camera.

“Beyond the Brick” is different from many brick content type channels on YouTube or other platforms as Josh travels. He videos at LEGO conventions sometimes giving multi-hour long tours of a convention in case you couldn’t make it (like Brick Fair 2018 in VA) or sometimes spending a few minutes at a notable build this this recent video of a huge recreation of a bell tower in Florence, Italy. He’s been to BrickLink HQ to get an inside look at how the operation is run and has a full tour of the LEGO House in Denmark on his channel as well. He’s interviewed countless LEGO fans, LEGO company designers, LEGO Ideas designers, and many others. He’s shown us through LEGO theme parks around the world to include Japan and Denmark. Do I need to continue? If you’re a fan of the LEGO brick and you can’t find content that “Beyond the Brick” has released that you like, then you need to question whether you are actually a fan of LEGO or not.

I’m not endorsed by anyone or getting paid to say nice things so don’t worry about me leading you astray. “Beyond the Brick” has done a great job and I hope they continue to put out stellar content for many years to come. Thanks “Beyond the Brick” and keep up the great work!

Update - 15 Jan 2019

Beyond the Brick posted an interview of its founders Joshua and John Hanlon. It was done at the Skærbæk Fan Weekend 2018 in Denmark. You can see the view on YouTube here. They talk about how they got started, how they make money, and where they plan to go in the future. It’s a great interview if you’re interested in the inner workings of their YouTube channel.